The world of retail interior design is bolder and braver than ever before, as stores look for ways to transform themselves into a destination, rather than just a functional space. With customers now able to purchase almost anything online, in-person stores are reinventing their purpose.
Here is a look at some of the most exciting and inspiring retail interiors from around the world.
Fluffy pink all over at Balenciaga, London
To celebrate the recent launch of its new Le Cagole bag, the high end fashion brand Balenciaga covered its entire Mount Street store with pink faux fur, including the floors, selves, and support pillars. The temporary installation was then stacked with the new bag, and a new launch of shoes and accessories.
Vogue magazine have described the Cagole as the new ‘it-bag’, similar to the original Birkin bag which has now become a fashion icon. The brand explained that the bright pink fluffy store was in line with their over-the-top ethos, and the word ‘Cagole’ is taken for the French slang term for this.
Balenciaga said: “The line, which now includes multiple bags, wallet, and shoe styles, reinvents Balenciaga codes in the tradition of maximalist It Bags of another era. Le Cagole pop-ups are in keeping with this spirit, covered entirely with bright pink fake fur. Shelves, displays, floors, seating, and even racks in the open-plan kiosks are lined in pink.”
It added: “Each Le Cagole pop-up fixture base was made of reused metal from previous projects. After the faux fur is removed, the metal will be reused again for future projects. We are currently researching the best way in which we can donate the faux fur so that it can be reused in manufacturing toys, for example.”
Bamboo waves at Loewe, Barcelona
The Spanish fashion brand Loewe reinvented its flagship store in Barcelona with an intriguing bamboo art installation. While the rest of the store was kept to a very minimalist white, the woven bamboo tubing undulated around the pillars, shelves, ceilings, and floors of the store.
The luxury ready to wear clothing and accessories were displayed alongside art collections, to emphasise the sense of a blended gallery and clothes store. The creative director, Jonathan Anderson, explained that the aim was to highlight the relationship between excellent craftsmanship and the brand’s products.
The store/gallery included sculptures by the winners and finalists of the Loewe Craft Prize. The centrepiece tiger bamboo installation is titled ‘Yūgo’ and was created by Japanese artist Tanabe Chikuunsai IV.
Parisian Chic at Hedi Slimane
Hedi Slimane, fashion designer and creative director at Celine, brought classic French chic to the flagship London store when it opened earlier this year. The designer sensitively worked with the elegant Edwardian building, to create the stylish and sophisticated interior, which perfectly blends the old and the modern.
Art pieces are suspended from the ceiling, and positioned by mirrors and cabinetry. The marble and stone interiors also showcase the brand’s ready to wear and fragrance collections.
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